拼团
引导客户邀请好友一起购买,帮助商家带来源源不断的订单和客户
获取方案
什么是拼团?
拼团是一种营销工具,客户通过自身分享邀请好友组团,成团后可享受卖家商品让利,吸引客户主动分享,口口相传,利用社交属性快速裂变爆光,不花钱也能为商家带来订单和流量。
![](https://woshopguangwang.oss-cn-shanghai.aliyuncs.com/static/picture/ucssig3tyokvwb22x7jxqbb0t3tlroa2.png)
营销优势
![](https://woshopguangwang.oss-cn-shanghai.aliyuncs.com/static/picture/yddodj10sjt9rgg0cpr9bck995gla1ny.png)
快速吸粉引流
社交属性,强关系引流,客户主动邀请好友组团下单,口碑相传,粉丝量呈裂变式增长
![](https://woshopguangwang.oss-cn-shanghai.aliyuncs.com/static/picture/lj8i16k9atvahjimmzj3uf74x2sdwkzk.png)
引爆销量
限定时间享超低折扣,刺激客户短时间下单,朋友推荐转化,有信任基础,成单更快
![](https://woshopguangwang.oss-cn-shanghai.aliyuncs.com/static/picture/2sg1cjbl00x7amg0y43tw57h0hyd23sf.png)
降低获客成本
消费者自发转发链接大大节省了推广费用,既是营销手段,也是销售渠道,成本降低
运营玩法
![](https://woshopguangwang.oss-cn-shanghai.aliyuncs.com/static/picture/0reaae3qi9bywie2a7bpx7weyid2pfwp.png)
拼小团
邀请可成为团长,满足人数或者购买数量才可开团。
![](https://woshopguangwang.oss-cn-shanghai.aliyuncs.com/static/picture/4vz2e8wwgts1a1ugybfowhrthf8u2gey.png)
拼大团
满足团购总人数或者购买总数量才可以开团。
![](https://woshopguangwang.oss-cn-shanghai.aliyuncs.com/static/picture/lkpz4d9eapeh706e4at7rx7qpuj0bo0u.png)
阶梯团
根据不同的团购人数,决定最后的团购价格。
![](https://woshopguangwang.oss-cn-shanghai.aliyuncs.com/static/picture/4x14fay3nt4ici9bamyewstbl63zm5o8.png)
抽奖团
活动结束时,所有成团的订单中随机抽取作为中奖订单。
![](https://woshopguangwang.oss-cn-shanghai.aliyuncs.com/static/picture/g4eibwpdv0mchh97zcqqj0ego99dduup.png)
拼团限购
可以限定每人最多购买数量
![](https://woshopguangwang.oss-cn-shanghai.aliyuncs.com/static/picture/cl259aa1g2b98pzeckuggbvwatoi01oh.png)
拼团返佣
可配置拼团分享是否给予一定返佣。
适用场景
![](https://woshopguangwang.oss-cn-shanghai.aliyuncs.com/static/picture/vi2o9it2qjuz5nzdpz3u3hxiew0qyr2b.png)
服装饰品
![](https://woshopguangwang.oss-cn-shanghai.aliyuncs.com/static/picture/bd4ia4tu7q2fulwu2tydxspu89p17rqs.png)
鞋箱包
![](https://woshopguangwang.oss-cn-shanghai.aliyuncs.com/static/picture/x39hg67xi4cdvpcaaay1j8lskmk4khfn.png)
母婴
![](https://woshopguangwang.oss-cn-shanghai.aliyuncs.com/static/picture/rad8fs5yzj1gi7j5794s2kd5k0rafehl.png)
食品百货
![](https://woshopguangwang.oss-cn-shanghai.aliyuncs.com/static/picture/n4hb2b01vbsy5t0jdtd6gtbfmmx41mof.png)
日化美妆
![](https://woshopguangwang.oss-cn-shanghai.aliyuncs.com/static/picture/rv8k11t8p23y6kzf85c2raw71t0s7mdd.png)
全行业