会员储值
充值优惠吸引客户储值并消费,持续复购锁客,为商家提供一整套会员管理系统
获取方案
什么是会员储值?
商家通过建立储值规则引导会员先充值,比如储值赠送积分、优惠券、返现等。会员充值后,在商城下单时可使用储值余额支付。不单单是储值,更是一整套会员管理系统。
![](https://woshopguangwang.oss-cn-shanghai.aliyuncs.com/static/picture/5xgnjvtrerp3mdxyls8s6ir6m9h8b0lq.png)
营销优势
![](https://woshopguangwang.oss-cn-shanghai.aliyuncs.com/static/picture/75ewbbmin5bkelm5jrofb5jb8re39p8d.png)
商家资金回笼快
提升客户忠诚度、增强会员粘性,进而提升复购力,加速资金回笼。
![](https://woshopguangwang.oss-cn-shanghai.aliyuncs.com/static/picture/jg0193v0s9fluj6mfl4m3d6bi5v46xq9.png)
拉新引流快
发布储值奖励吸引客户,持续为门店或者线上商城引流,新客变老客
![](https://woshopguangwang.oss-cn-shanghai.aliyuncs.com/static/picture/akcpkfl919pg4n2f7nyo9hzg2mtkinnb.png)
持续复购锁客
商家采取优惠政策吸引买家预充值,给买家带来优惠,刺激客户持续消费。
运营玩法
![](https://woshopguangwang.oss-cn-shanghai.aliyuncs.com/static/picture/os7hllybiyjnfcklvc5z2ko9t70bq7zw.png)
储值发卡
非会员充值获得会员卡,提升会员转化
![](https://woshopguangwang.oss-cn-shanghai.aliyuncs.com/static/picture/dtnsiocecfyno0d3hgltarxsbqgdhhhg.png)
赠送金额
充100赠20,赠送金额灵活搭配,促进充值消费
![](https://woshopguangwang.oss-cn-shanghai.aliyuncs.com/static/picture/ej7mxbibalf8aifkphy9u7d550ybsm2b.png)
送优惠券
储值送优惠券,设置优惠券使用规则,持续锁客到店
![](https://woshopguangwang.oss-cn-shanghai.aliyuncs.com/static/picture/p5qv83dbvgp9d2nbza3roweu60apijl1.png)
储值礼包
支持会员折扣、包邮、送积分等更多玩法
![](https://woshopguangwang.oss-cn-shanghai.aliyuncs.com/static/picture/v6evtr5m0oh86g5xw8k332rgzgrad1ix.png)
消息提醒
充值消费后有短信通知,实时了解会员消费情况
![](https://woshopguangwang.oss-cn-shanghai.aliyuncs.com/static/picture/m1kki5qavvt4a3judghn4t9wkak7otdj.png)
有效期
设置会员消费期限,保进会员消费频次
适用场景
![](https://woshopguangwang.oss-cn-shanghai.aliyuncs.com/static/picture/v9jx15ci93gcbqtclsvdcyf09my6jmg1.png)
服饰
![](https://woshopguangwang.oss-cn-shanghai.aliyuncs.com/static/picture/mbamhmkmp1pmogd8jm2880gxfysq9fcf.png)
箱包
![](https://woshopguangwang.oss-cn-shanghai.aliyuncs.com/static/picture/3w9mgu7qba63weawotjvbx9543umpp5j.png)
百货
![](https://woshopguangwang.oss-cn-shanghai.aliyuncs.com/static/picture/rtx8w2f78fvi8hy9ahc4l9h6bqw5s6a2.png)
美妆
![](https://woshopguangwang.oss-cn-shanghai.aliyuncs.com/static/picture/qdaeba1rxdcyvwmsfch8pbocyga0h1yt.png)
母婴
![](https://woshopguangwang.oss-cn-shanghai.aliyuncs.com/static/picture/o3nrnedyyq5lqv7byuu29jawxtqtr9vz.png)
全行业